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One popular way to offer discounts is through percentage-based discounts. Let’s take a look at some of the most common:Įach of these can be offered in Shopify using two different types of discounts: There are several types of discounts and offers you have at your disposal. The best approach is to choose a goal for every campaign and offer, start small, and measure the results. Building an online business will generally involve a lot of experimentation to understand what works best. Ultimately, you need to consider if offers and which type(s) of offers are right for your brand. On the other hand, if you have healthy margins, deep discounting and daily or weekly sales might be better for hitting your goals.

If you want to position yourself as a higher-end brand or if you have slimmer margins, you may want to consider sticking to customer loyalty offers as opposed to weekly sales.

However, it’s important to consider your overall brand strategy before you begin offering discounts. Get started Who are offers, coupons, and discounts right for?Īs mentioned previously, online store offers can be an effective tool for not only customer acquisition but also for customer loyalty.

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In the meantime, start building your store with a free 14-day trial of Shopify. You’ll start receiving free tips and resources soon.

Attract customers outside your target market.

Tendency to drive non-loyal (price-driven) shoppers.

Decreased conversions outside of sale periods if you train visitors to wait for offers.

Easy to track with Shopify’s Discounts Report.

Easy and quick to implement natively in Shopify or using apps.

Make the most of your offers, coupons, and discountsīefore we jump into different ways you can effectively use offers to increase customer loyalty and acquisition, let’s first look at some of the pros and cons: Pros of online store offers.

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How to use offers to drive sales and customer loyalty.Types of offers, coupons, and discounts.Who are offers, coupons, and discounts right for?.The pros and cons of online store offers.💡 Note: For the purpose of this blog post and keeping things simple, we'll refer to coupons, discounts, and deals as "offers." In this post, we’ll review some of the pros and cons of offering deals for your online store, look at some of the most popular ways you can use discounts to drive customer loyalty and conversions and, of course, how to most effectively use them.

But, used haphazardly, you can do significant damage to your brand or, worse, become unprofitable. Offering discounts can be a powerful weapon in your conversion arsenal to drive customer loyalty. There will come a time when most online merchants will be faced with the decision of whether to offer discounts, when to offer discounts, and how much the discounts should be worth.